The Cheese #8 🧀

The wife got back Wednesday night from her conference so the single dad life is no longer in motion. No major issues with Johnny, but I did have drive an hour to the UGA Animal Hospital on day 1 with Dobby (Johnny had to come too). TLDR Tooth Abscess that caused MAJOR swelling of his face.

TikTok Shop continues to be in CRUSH MODE for us (compared to previous months).

Hopefully, this is the start of scale. We finished February with $48k which beat our previous record of $29k in February of last year). We are already at $21k in March so another new record is possible. 

Amazon has also had great momentum for us. November of last year was our first month with over $100k in revenue for the channel. We have been over $100k a month in revenue every month since.

March will be our first month of hard-line sticking to our Marketing budget (12%). While it’s been 12% of a while now, we regularly went over when you incorporated the cost of “Free Intro Offer Products”. Typically that would take us to the 17-18% range. We are now more than a full month into an increase in content frequency gameplan, combined with the halo effect of our marketplace channels (amazon and tiktok). The lesser spend seems to be netting the same results which is very promising but I do realize 6 days in is NOT enough time/data to see if it will work. Fingers crossed though.

Fractional Leadership: Building a C-Suite for the 21st Century

Ryan Hogan stops by to put a strong argument together for the benefits of fractional leadership (think fractional CMO). Read the full article here.

LTV

Class is in session folks. This is a gem from last year where Evan broke down LTV. Arguably one of the most important metrics for DTC, he goes through both how to truly understand it but also how to utilize it. Check out the full article here.

OpenAI (ChatGPT)

OK, so the latest news/rumor out of OpenAI (ChatGPT) is that they will be offering specialized ‘agents’ at, in my humble opinion, wildly expensive prices. Get the full scoop here.

The Cheese Has Been Served And We’ll Be Back Next Week! 🧀

If you loved this week’s cheesy scoop, why not share this newsletter with someone who could use a little more cheesy fun in their life?

Stay tuned for next week’s batch of cheesy delights!

Queso-filled Love,
Team Online Queso