The Cheese #72 🧀 - An Inbox Agent, The Titanic is finally at sea, and a Brick Wall

I Finally Let an Agent Run My Inbox

I kept hearing about people using Claude Cowork to get their inbox under control. It had been on my list for a while, but never a priority. Saturday morning, I decided it was time.

I built some rules and set up tagging for the types of email that actually matter, stuff like Reply and Read This. Everything I don't really need to look at gets marked as read and sorted into categories. The agent runs every 30 minutes during business hours, so my inbox stays pretty clean on its own. Right now, it's marking about 80% read before I ever see them.

Since it's still "training," I'm going into the category read boxes to double-check that it isn't marking anything read that I absolutely need to see. It's close to perfect already. And anytime something is actually urgent (something time-sensitive I need to read or reply to), it shoots me a Slack message. This is going to be a major time unlock for me.

My favorite part? It even reads the sales emails and drops the bad ones into their own folder for future content lol. The teardown pipeline basically feeds itself now.

On to the numbers. Whatnot slowed down a touch this week. June is now forecasting $377k, down from the $384k pace I mentioned last week, but that's still a new monthly record since $356k is the current high mark. 

We hit another brick wall with eBay Live. Turns out you can't sell more than 1 of a SKU at a time, which is insane. We jumped on a call with them yesterday, and after some pointed questions, we landed on two possible solutions. One, build out our own integration through their API. Two, get Rithum involved. I sent a note to Amer to see if his team could build it, and I also reached out to a contact at Rithum I met in Vegas a couple of years back. We'll see which path opens up first.

Amazon is still humming and has a real shot at its best month of 2026. Membership is the one I'm watching closest. PACKED relaunched, and it's doing well, just not at the scale it had earlier this year. Walt is building new landing pages, and Eric is going back to some of the original ads that performed best. We're not in panic mode, but the lack of growth is getting me out of my comfort zone. I'm bullish this next week puts my mind at ease.

BattlGames keeps picking up steam. We've now had calls with 2 networks, one of them in the top 4, and we've got another top 4 network scheduled for early July. Wild to even type that.

On the agent front, the Leo and Kate build time suck finally slowed down. Shay and Seele pushed through the last 2 major inventory audits, so things should run smoothly from here. Now we just hope the agents don't break lol.

We've got a warehouse show in early July, though I'm not sure I'll be able to make it. Oh, and my back, since I know a few of you asked, is still hurt. I finished the steroid pack, and I've definitely seen improvement from last week, but I'm still in pain. Still hopeful this is muscular and not spinal. If I don't see continued improvement into next week, I'll be heading back to the doctor.

Let's get into the rest!

How Two Stanford Roommates Built a $185M AI Shopping Startup

Lhea's latest. The story of Phia, the AI shopping startup two Stanford roommates built into a $185 million company. Started with a simple frustration and turned into something real. Good operator read.

The Question That Validates Our Whole Playbook

Dropped a post this week on the second question in our post-purchase survey for first-time membership buyers: how long did you know about us before purchasing? 39% knew us for 6+ months, and they carry the highest AOV. Attribution with organic content is always tricky, but this bridges the gap and tells me the content and community play are working.

Building a Subscription Empire (with Good Ranchers)

I hopped on the Winning with Shopify podcast with Nick Trueman and Ben Spell, the CEO of Good Ranchers. Survival gear and premium meat could not look more different, but it turns out we built our subscription businesses off the same playbook: obsess over quality, get ruthlessly clear on your ideal customer, and grind on retention. Fun conversation, worth a listen.

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That’s a Wrap on This Week’s Cheesy Delight! 🧀

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Stay cheesy, and see you next week!

Warmest queso wishes,
Team Online Queso