The Cheese #70 🧀 - Best Whatnot Month Ever, DiCaprio Ships, and a $5M Wemby

Best Whatnot Month Ever (and Now the Hard Part)

May is in the books, and it was our best Whatnot month ever. We finished at $356k, which tops the $337k record we set in March. We also set a new record for hours of live selling in a single month at 283, and the profit margin for the month was the best it has ever been. Hard to ask for a better way to close out a month.

Here's the sobering part. We had 6 hosts in May, and we're starting June with 5. We separated from one host due to performance, but without their contribution in May, we would NOT have set the record. We actually would have missed it by $1,000. So following May up with another record is going to be very difficult, especially since we aren't running a warehouse sale until July. Not saying it can't happen, it's just going to take some real work.

Quick note on timing. You're reading this on a Friday, but I'm actually writing it on Wednesday evening. Tomorrow is the big network pitch for BattlGames, and Friday I'll be at Blade Show in Atlanta all day. More on the pitch once I can actually talk about it.

Now the fun one. The PDP automation. The thing I've been threatening to finish in this newsletter for what feels like 2 months. It's basically done. I put in real hours at the end of last week (a few hours Thursday and Friday), several more on Monday, took Tuesday off it, then hammered it this morning. The agent (his name is Leonardo DiCaprio, Leo for short) is now building out our Shopify listings exactly like I hoped. All that's left is cleaning up the old process and migrating the remaining products over to Leo. I'm celebrating now even though we're technically right at the finish line, because the heavy lifting is finally done and it feels damn good.

The rest of the business held up, too. Amazon finished 6 figures again. Membership, on the other hand, has been a real struggle these last few weeks. We're in desperate need of a new strong intro offer. PACKED comes back at the end of next week, but it's very clear we need more than that in the intro offer department. YouTube slowed back down, and we're sitting at 906k. The two videos that were fueling the run both came back from the viral stratosphere, so the 1M chase (and my Gold Plaque) continues.

One BattlGames win this week. We picked up another sponsor on the B2B side. My friends over at Recharge are jumping in, their first year participating, and I'm fired up about it.

On the AI front, no major moves, just continuing to turn random tasks into automations, which has been great. I'm up to 26 scheduled tasks in my Cowork now. That actually made me realize I probably need a task that backs all of this up in a way a new computer could ingest and pick up where I left off if something ever happened to my machine. So I guess I'll add that to the list lol.

And yes, I'm getting very close to starting the no-carb diet back up. Was hoping to kick it off this Monday. That did not happen lol.

Let's get into the rest!

From a Brooklyn Kitchen to a L'Oreal Exit

Lhea wrote up Carol's Daughter this week, the story of how Lisa Price went from mixing product in her Brooklyn kitchen to building a real beauty empire and eventually selling to L'Oreal. Classic operator story and worth the read.

Claude Pricing Is Getting Out of Hand

Dropped a little meme this week (Jimmy Kim's idea) and of course it outperformed everything else I posted. The 2-minute post beats the 20-minute post. Pretty standard lol.

A $5.11 Million Wemby

Somebody paid $5.11 million for a Victor Wembanyama 2023 Panini Prizm Black 1/1 rookie card. Just an absurd number on an absurd card. If you're in the card game at all, go gawk at this one.

BattlGames Season 3 sponsorships

Quick reminder. We're filming BattlGames Season 3 in Athens, GA, in September, and we still have a few sponsorship spots open (Recharge just grabbed one). If you want the deck, just reply to this email.

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The Cheese is Served, and It’s Time to Share the Fun! 🧀

If you enjoyed this week’s cheesy goodness, why not share the love? Forward this newsletter to someone who could use a little extra cheese in their day.

Stay cheesy, and we’ll catch you next week with more!

Queso-Love,
Team Online Queso