The Cheese #7 🧀

Cannot believe February is basically done and we are two thirds through Q1.
Last week was the death of me with the board meeting, speaking event, and podcast shoot. Not during, but this week playing catch up.

Still full Keto and have now lost 20 pounds, only 35 more to go lol

BattlGames is coming together nicely and Austin has already lined up several sponsors for this year’s event. We are going bigger and better than last year so it is exciting to see the early work showing success.

February will be our best month ever on TikTok Shop (started in January 2024). Great to see all of Cameron’s hard word really starting to show the fruits of labor. Amazon has continued it’s tear from last year as well. Next up on revenue channels is Whatnot which we plan to launch in March.

We launched our collaboration giveaway this week with Fox and their new tv show Extracted.
If you want to check it out, here is the IG post:

Colleen is leaving today for a board meeting and a conference and will be gone until the middle of next week, so it’s time to test my Dad skills over the next few days. Wish me luck.

Why Customer Experience Is the Ultimate Competitive Advantage

Most companies compete on price or product, but the real advantage is customer experience. The brands that win create an experience so good that customers keep coming back and bring others with them. Check out the full article here.

Before You Give Up, Read This. It Might Save Your Business.

Every business faces the trenches. How you handle them will make or break you. Master it, and you’ll build something unstoppable. Read the full article here.

A hit piece on AppLovin dropped

A hit piece on AppLovin dropped on Wednesday and the drama got good on X with some of the original DTC Shillers getting called out.

That’s a Wrap on This Week’s Cheddar-tastic Journey! 🧀

Craving more cheesy goodness? Don't keep it all to yourself! Share this newsletter with friends, family, or anyone who could use a cheesy escape from their day.

We’ll be back next week, so stay tuned for more deliciousness!

Cheddar Dreams,
Team Online Queso