The Cheese #63 🧀 - Live Shopping, Openclaw, and Commerce Roundtable

Just Cruising through 2026!

Cannot believe it’s already April! Month is off to a fast start on all fronts. 

My deep dive (in time and knowledge) into these autonomous agents has been quite an interesting one. Spent Monday cleaning up some pieces of the setup to actually deploy 3 BattlBox autonomous agents on Tuesday morning. One was going to be tasked with engaging on social content (comments on our posts and posts of other brands). Another was going to be an SEO expert and blog writer. The last was a data and analytics agent, looking at our data and sharing reports. The good news, Tuesday morning, we deployed all 3 of them in less than an hour! The bad news? They came out of the AI womb with some brain damage. Combination of hitting API Rate Limits, Google Gemini having some server issues, and too complex of tasks for 1 of the 3 that was on a local LLM (free, no tokens). The agents were hitting their heads against the wall, and I was too, lol.

During this process, I had a moment of clarity (thinking about the additional 24 agents I wanted to deploy after these 3 were working). Do I actually need an autonomous agent for that task/job? Or could I simply build that task in Claude Cowork and schedule it. So the first half of the week was getting my butt kicked by Openclaw. Second half of the week was attempting to create some tasks in Claude. In about an hour, I was able to have Claude Cowork build 2 scripts that were placed in Google App Scripts and automated to solve some reporting that was done manually. One is now sent via email, and one drops in Slack. With how Claude built them, no LLM is needed. Next week I am going to continue building in Claude Cowork and Google App Scripts and then reevaluate the agent strategy (thinking that the 27 number is going to go down pretty significantly).

Membership, Amazon, and Whatnot are all off to a nice start for the month. The momentum from March has continued into April!

On the Live Shopping front, we did a test show on TikTok Live this week, and we also had a call with eBay regarding launching Live on their platform. I would expect a tester eBay Live show in the next week or so. We have 3 new hosts onboarding for live selling this month. Cameron is bringing them down to the warehouse for a couple of days to do some in-person training. Pretty bummed to miss it, but I will be fresh back from Commerce Roundtable Austin and can’t immediately leave the family again.

Let's get into the rest, and remember, click the ad in this to help support the cost of this newsletter. Just a click, thats all I'm asking for.

Another Claude Win?

To make me second-guess my OpenClaw server even further, Claude just announced this.

Winning with Shopify

I had the chance to sit down with Nick Trueman and talk through our live shopping strategy.

Morgan’s Wonderland

I had actually never even heard of Morgan’s Wonderland before Lhea broke it down, but it’s worth the read. Such a great story!

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That’s a Wrap on This Week’s Cheesy Delight! 🧀

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Stay cheesy, and see you next week!

Warmest queso wishes,
Team Online Queso