The Cheese #61 🧀 - Shoptalk, Hot Wheels, and Sales teardowns

In the air right now, headed back home from Shoptalk. Great week that was filled to the max with meetings and events. Was able to spend some time with a lot of our tech partners, which is always my prime objective. Met with some cool companies as we take a look our tech stack for 2026 and 2027. Overall, this might pan out to be one of our best Shoptalks in several years. The continued conversations over the next few weeks will determine that though.

Our top 3 sales channels are doing phenomenal this month. Website sales are up a good bit due to the March Madness Mystery Box drops, but we have struggled a bit with membership this whole month. Amazon has already surpassed March 2025 and has a good shot of beating last month as well. On the Whatnot front, we have already set a new monthly record with a few days to play. This should be our first month on Whatnot over $300k in revenue. We will likely set a new company record for our best month overall as long as we finish the month without some major revenue-impacting issue.

The Shoptalk Matchbox/Hot Wheels haul performed better than expected. I will be dropping some content next week, highlighting the sales professionals and companies that I engaged with during this cheat code experiment.

Let’s get into the rest!

Build the Machine, Protect Your Family

Chaz Wolfe delivers a powerful perspective on building a business that works for you, not the other way around.

Sales Teardowns, Rejection, and the Letter That Proved the Point

Turned real sales breakdowns and rejection into a lesson that sticks. Walks through what went wrong, what most people miss, and how one letter proved the point.

Shoptalk sales mistakes

Had to kick this week off with a Bad Sales Email Post that was Shoptalk related.

When it all clicks.

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That’s a Wrap on This Week’s Cheesy Delight! 🧀

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Stay cheesy, and see you next week!

Warmest queso wishes,
Team Online Queso