The Cheese #58 🧀 - Miami, Doritos, and the Claws

Back in the saddle

Miami was a lot of fun. It was great to spend some quality time with the Whatnot team. Unfortunately, we missed the mark on profitability for the trip. This was only our second live collaboration event. We had major learnings from the first event in October and thought we had the right plan to execute this trip, but we did not. The good news is we took on even more learnings this time, the bad news is the trip was not profitable. We rolled 7 deep, which in hindsight was a recipe for a large expense report. We did set a record for our biggest revenue show ever ($31,764 - beating our previous record by $28), but expenses of the trip (and less-than-optimal show margins) were too much to overcome. Silver lining, February was a new Whatnot revenue monthly record with $280k (beating December’s record of $277k).

On a super positive side, February was the best month in our company’s history! Not too shabby for a super short month. March is off to a bit of a slow start, but with the extra days, we should have a shot at a new company record.

Membership is on pace with the new growth, will be exciting to see what our big renewal (always on the 15th) looks like this month.

Earlier this week, we had a BattlGames update call, and I can say it was an amazing call, and I am absolutely blown away at how intense the first event is going to be this year. Friendly reminder, we still have some sponsorships available, reply to this email for more information.

Remember, there is an ad at the bottom of this, AG1, make sure you click it to support this newsletter.

Let’s get into the rest!

No Laws with the Claws

Another pretty wild “Claw” story is worth a read/listen. A part of me is not sure if I fully believe this or not…

Nacho Cheese

I never knew the backstory of Doritos, but Lhea, as always blew my mind with her weekly deep dive on the brand.

Agency Scams

Kim and Evan drop part 2 of their series on Agency Audits. This time, they are calling out a lot of sneaky tricks that agencies will pull on prospects. Enjoy.

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The Cheese is Served, and It’s Time to Share the Fun! 🧀

If you enjoyed this week’s cheesy goodness, why not share the love? Forward this newsletter to someone who could use a little extra cheese in their day.

Stay cheesy, and we’ll catch you next week with more!

Queso-Love,
Team Online Queso