The Cheese #55 🧀 - TikTok, Bad Bunny, and Jennifer Garner

All of the momentum we built as a company in Q4 of last year has continued into 2026, and I absolutely love it. We are continuing to fire on all cylinders, and it’s enjoyable to see.

We did get a little bit of a throat punch this week from our friends over at TikTok. As I ranted about last week, the changes are forcing you to spend ad dollars on their platform to ensure success. Well, the Battlbox team was having some moderate success with one of our newly dropped items (best creator organic results we had seen in several months), and our TikTok rep said we need to spend some ad dollars to really put gas on the fire, so we did.

Well, following their lead and turning on some ads to test caused the ads to not run at all but instead kill all organic momentum on the item, bringing sales to a stop. The item was a knife, and even though we are clear to sell knives on TikTok (we were the first brand to be given permission on the platform), their left hand clearly was not talking to their right hand. Many of our creators got their videos flagged and their hands slapped for the content. Very frustrating, and we hope that they get their house in order…

Whatnot and Amazon are both rocking like a rocketship so far this month. Not sure if it’s realistic to expect Amazon to beat December numbers (it’s not realistic lol), and TBD if Whatnot can set a new monthly record. For Whatnot, we need to average over $5k a show for the rest of the month to beat December, over $3750 a show to beat January. The $3750 show is more in line with reality BUT we have our BIG MIAMI SHOW on the last day of February, where we should do around $30k.

Membership is popping! We are now driving towards our new membership numbers now that we are finally receiving products with our member forecasted levels. We brought back our PACKED intro offer, and it’s showing success so far.

BattlGames Season 2 has officially concluded with yesterday’s episode. The BattlBox Content Team can now put their focus back on the traditional social content pieces. Season 3 will be here before we even know it. And if you are not a sponsor for season 3, send me a note, and I can get you over more information.

Have not talked about the Diet front in a bit. Mainly because I have just been eating whatever I want (no self-control). At my high I was 181, and my lowest was 126. Right now, I am in the middle at 150.

Definitely weighing in a little bit more than I would like, so will likely need to pivot back to some keto time sooner than later.

Last, there is an ad for Kajabi at the end of this week’s newsletter. Check it out. Ads like this pay for the costs to run this newsletter (since I am not actually selling anything lol).

Let’s get into the rest!

13 Going on a Billion

Jennifer Garner has been silently building a massive company! Lhea breaks down in her journey, it’s a great read!

A Deeper Dive into TikTok Shop

Turned last week’s rant into an article with some more substance.

Ohtani time baby!

Well, as soon as the NFL Season ends, baseball focus begins! Ohtani cards are back in the Top 5 as the 2026 Season approaches.

Your Weekly Dose of Cheese is Now Complete! 🧀

If this week’s cheesy journey left you craving more, don’t keep it to yourself! Share the newsletter, and let your friends dive into the cheesy goodness with you.

We’ll be back next week with even more cheesy magic!

Warmest Queso Wishes,
Team Online Queso