The Cheese #50 🧀 - Vegas, Patriots, and Boston Market

Rocking and Rolling straight into 2026!

Busy week as I'm playing partial catch-up on being out last week while also trying to ensure we hit the ground running this year.

It’s almost gametime with BattlGames Season 2. Episode 1 drops next Thursday on YouTube. This season, we are going from a three-episode series to five, and I am pretty stoked about how the episodes came out. Having Michael (our Content Coordinator, who joined BattlBox 4 months ago) managing all aspects of the release has been a major game-changer and allowed us to get very strategic with a lot of aspects of the content.

Next Friday, I start my annual January Vegas Trip. I will start with a weekend with my Dad (we do this every year), and then on Monday will get into SHOT Show mode. Shay, Chuck, Seele, Richard, Brandon, and Curtis from the BattlBox team will all be attending this year. Lots of side quests this year from just the usual product procurement. Some same-day content posting, some sponsorship sales, and some live from SHOT Whatnot shows. I come back on Wednesday, but the rest of the team is out there until Friday. I do NOT bring a ton of value to the crew at the conference, but my room is comped, and I am already there, and I enjoy spending time with them.

Pretty cool moment on the Customer Service side of BattlBox. Luke hit his 48th month in a row of the department being a profit center, which is nothing short of incredible. I made a post talking about it here

Whatnot is off to a slower-than-usual start this month. This is our first January, and I wonder if Live Shopping follows the same Direct To Consumer Online Shopping behavior, where January is historically the most challenging month of the year. We had a strategy call yesterday discussing some retention tactics and I am excited to see if our plan will make a difference to the month. 

Diet is still not online. I was planning to start back when we got back from Lisbon, but that did not happen. Now, the plan will be to return to that no-carb lifestyle when I get back from Vegas.

Let’s get into the rest.

From Unstoppable to Forgotten

Lhea continues her Rise and Fall series, this week digging deep into the story of Boston Market. If you have enjoyed the series, you will absolutely love this one.

I gotta protect the team. That’s my job.”

Great post from Eric correlating the Patriots Head Coach take on culture and leadership to being a founder/leader.

SaaS is Broken

On this week’s ASOM episode, things got a little heated as we discussed whether SaaS and Agency pricing are broken. It’s a great listen (like all of the episodes)

BattlGames Season 3

BattlGames Season 2 Episode 1 is dropping next week, but the team is already working hard on Season 3. Shay’s vision for Season 3 is jaw-droppingly awesome, and it is inspiring to see it all come together. We opened up sponsorships earlier this year (because we also started working on BattlGames way earlier this year) and while we have already sold several sponsorships, there is still some great opportunities. You can check out the Media Kit here. Feel free to reply to this email if you are interested, and I can connect you with Chuck (our head of sales).

That’s a Wrap on This Week’s Flavor Explosion! 🧀

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Catch you next week for more cheesy fun!

Melted Magic,
Team Online Queso