The Cheese #46 🧀 - Cheddar Bay Biscuits and Drake Maye

Can’t Stop Won’t Stop

Cannot believe we are at the end of 2025, what a year! 

November finished off in an epic fashion for us. It will officially be recorded as the best month in BattlBox’s almost 11-year history. Major kudos to all teams involved because we only accomplished what we did thanks to EVERYONE’S contributions.

Whatnot - If you read last week’s newsletter, while I still had a little bit of hope, the data suggested that we would not be recording another record month on Whatnot. Well, the data was wrong. The Whatnot crew came into the final weekend with some serious BDE and closed November at $273k ($4k above the previous record). Cam + team continue to amaze me month after month. Onwards and Upwards!

Amazon - The bet on Curtis + team crushing November was accurate. Booked the 2nd best month ever (2nd only to December of last year)

Membership - Walter + team cooked up an excellent BFCM and we were able to (had to due to forecasts) turn off all of our ads for several days (they are still off). We are at our maximum number of members for the time being (we up the number in February).

BattlGames - Shay + team are rocking and rolling with BattlGames. We have a site visit on Monday, and I am super stoked to see the likely venue for BattlGames Season 3. We opened up sponsorship sales for Season 3 this week and already have an impressive amount of sales. If you are interested in participating as a sponsor on the brand or b2b side, you can check out our deck by clicking here. If you like what you see, reply to this email, and I will connect you with Chuck (BattlBox Director of Sales).

Still off the diet. Not proud. But grateful that I have maintained around the 140-pound mark.

Let’s get into the rest!

Cheddar Bay Biscuits

Continuing the ‘Rise and Fall’ series, Lhea hits Red Lobster this time. This article hits harder than all you can eat shrimp!

RIP Traditional Websites

Myself and the rest of ASOM take on the latest trend of shopping via AI platforms, and we have some pretty hot takes.

Is Drake Maye the next Tom Brady?

I dunno, probably not… but he is leading the way this week in Sports Card prices that are skyrocketing! Check out this week’s Top 5.

Your Weekly Dose of Cheese is Now Complete! 🧀

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Keep it cheesy and see you next time!

Cheddar Cheers,
Team Online Queso