The Cheese #43 🧀 - OnlyFans, Stimmy Checks, and Amazon hits 7 figures early for us

First full week in the office

First full week in the office in almost a month, and the productivity was next level. I opted to work on Veterans Day (even though we give all US employees the day off). Allowed me to really knock out a lot of stuff I have been working on without any distractions.

Let’s jump into the state of the union of the things I am working on…

Let’s switch it up with Amazon this week. Curtis and his team hit 7 figures for the year. I knew he was absolutely going to do such ($422k in 2023, $956k in 2024) but pumped to see him do it with the largest 2 months of Amazon still to go. Would not be surprised to see him end up smelling $1.4M ($1.3M for sure). 

Whatnot front has had some challenges. We set up November to have a really high probability of being our best month ever, and we are behind. Hourly revenue started off being really down out of nowhere, and it took us about a week to troubleshoot the issue and fix it. Some of the hosts had made a decision on how to handle starting bids and start prices, and it was just not the right approach. To be fair, the tweak they made seemed to make sense as it made the shows more profitable % wise. However, the hit it took to top-line revenue and overall profit was substantial. While it seems we have ‘right the ship’ and are back on the push, not sure if we will be able to catch back up to setting a record month. The current Whatnot need is STACKED with ROCKSTARS though, so if there is a team that can rally and get us to where we need to be, it’s this one.

Membership is going well, we are continuing to stay in our new elevated membership levels. Will have a meeting early next week to talk through possibly taking up our forecasts to support further growth.

BattlGames front is looking like we will likely be back in Georgia next year. Down to 2 properties, and the team is just weighing the pros and cons of each. Hopefully we will pull the trigger on one of them next week. Regarding Season 2, I saw the draft of Episode 1, and it is amazing. Sooooo ready to be able to see Season 2 drop in January.

Diet. Little bit of a struggle bus. Got back home Sunday night and just went to bed instead of having my final cheat meal before jumping back on the diet. Boy math means I continued eating carbs Monday and Monday evening was my final bad meal. Been back on the diet since Tuesday. Major struggles but trying to stay strong and on it. I am weighing in currently at 139. About 13 pounds higher than my low, and still 42 pounds below my high.

Let’s get into the rest!

Stimmy Checks and OnlyFans

On Wednesday, I made a meme post on LinkedIn. Out of all of the posts I have done this year, this one took the least amount of time. I saw a post on FB, downloaded the image, and posted it on LinkedIn. Total effort was less than a minute. It’s currently in 15th place of my best-performing posts on LinkedIn which is wild. It’s currently at 135,000 impressions. Out of my top 15 posts, 13 of them are Bad Sales Email posts. The other 2 including this one are super low effort posts (the other was a picture of a failed delivery Amazon made).

ChatGPT is not a doctor?

Lhea breaks down the tweaks ChatGPT is making when it comes to medical and legal advice.

Kevin Tighe stops by ASOM

We had my good friend Kevin on the ASOM pod when we shot some in-person in San Diego.

He walks us through the transition from founder to employee, and it’s pretty damn good.

That’s a Wrap on This Week’s Cheese-tacular Edition! 🧀

We hope this week’s cheesy treat made your day a little brighter! Share the love by forwarding this newsletter to anyone who could use a cheesy pick-me-up.

Stay cheesy, and we’ll catch you next week!

Queso-filled Wishes,
Team Online Queso