The Cheese #4 🧀

5 days into the Keto diet and I am pretty sure I would do some questionable things right now for some carbs. Unlike others that do Keto, I actually eliminate all carbs (even veggies).

Calf is about 95% better which is great.

Focus this week has been a combination of our two main 2025 drivers (channel diversification and content).

On the content side, we are in the first week of our new reset expectations on the amount of output that is expected.

On the channel diversification side, we had a great call with Whatnot and are looking at launching on there, but need to figure out the Shopify API piece.

BattlBox Procurement Process: How We Select the Best Gear for Our Members

Some of the tweaks we are making with our content is by doing a better job showcasing some of the cool stuff we do behind the scenes. Our procurement process is insane but it delivers results. Going to be digesting parts of this for our email flows (placement both for customers and non) and creating some monthly video content around it. Read the full article here.

Evaluating the Effectiveness of YouTube Ads Compared to Other Platforms: A CAC Perspective

Kim stops by the site to explain why YouTube ads are generally less efficient from a CAC perspective than video ads on other platforms. Check out the article here.

We got some drama this week on X.

Tony Yu calls out a BIG problem (rightfully so) which is agencies trying to claim credit for brands’ success entirely.

Interesting data on a Reach campaign

That’s a Wrap on This Week’s Cheese-tacular Edition! 🧀

We hope this week’s cheesy treat made your day a little brighter! Share the love by forwarding this newsletter to anyone who could use a cheesy pick-me-up.

Stay cheesy, and we’ll catch you next week!

Queso-filled Wishes,
Team Online Queso