The Cheese #37 🧀 - Best QTR in BattlBox History, Little Spoon hits Target, and ShopifyGPT

It’s Q4 BABY!

Can not believe we have already entered Q4. We are firing on all cylnders on the BattlBox front and it’s exciting! Further Dream Team members have been assembled. In the last couple of months we have added 6 critical roles, most of which did not exist prior. Our latest addition will be Joey (you might have seen him before on our socials or on Whatnot). He will joining the team in a full-time capacity to focus on content and live selling at the end of the month.

Part of the excitement is that we are in growth mode and it feels great. We have had small growth since buying the business back, but now we just set a record, a record we hope that is compounding. Q3 2025 was the biggest quarter (revenue wise) that BattlBox has EVER had in 10.5 years. Bigger than the infamous and previous record of Q3 2020. For those not tracking, that was the time period of COVID (where ecommerce surged) and our Netflix show was released. When we hit that point, we genuinely were not sure we would ever be able to get much bigger than that. To be fair, we saw a massive spike when the show dropped. Our already 7 figure monthly revenue had doubled month over month (June to July). August came back down to a new higher than June reality. This time, this quarter was not a spike, it was simply 3 great months, each getting better than the previous. This time, we are not thinking if we can get bigger than we are now, we know we can. We also know we still have A LOT of room to go.

Membership - We are staying the course on maintaining the current subscriber size as that is what all of our vendor manufacturing can sustain the next few months. We want to continue to be smart about growth. Excited to see the September P&L since we took advertising down significantly and still onboarding the most new members in a month since November 2022.

Whatnot - September was a new monthly record! Absolutely destroyed August’s record $176k with $213k. October has been scheduled and the team is confident that a new record in October should be a fairly easy lift which is amazing. We had hoped to launch channels 2 and 3 this month on Whatnot, but ran into a snag. As Whatnot reworks their Shopify integration, they are not allowing any new integrations to be made. Well, we need 2 for the new channels. Fun. In the meantime, until we can launch the new channels, our main channel is going to have A LOT of shows.

BattlGames Season 3. We have some dates and a location. Still firming up some details before it’s official, but love how Shay has taken the torch and ran with it. I have been working with Chuck on the Season 3 sponsor deck and love the direction we are going. All about creating additional value for the sponsors to make any and every option a no brainer! Love that we will be rolling out the deck this month (4 months earlier than last time). 

Diet - Oooof. I did not get up to 140 like I thought I would from San Diego and my carbfest, only hit 136. The problem is all those carbs for a full week made me not want to go back to that no carb lifestyle. When I got back Thursday evening, I ate some pizza. The plan was to get back to no carbs the next day. Then the next day. Then the next day. I did not get back to no carbs until Wednesday. Whoops. On this journey though, I made some amazing desserts and more pizzas which were delicious. I have a wedding rehearsal dinner tonight, a wedding tomorrow, and a baby birthday party on Sunday. No chance I behave at any of those. I might be back down to 133 right now, but I think I might hit 140 before I hit 130 again lol.

Few cool stories in the commerce world this week, let’s get into the rest!

Little Spoon hits Target

The largest F&B Launch in Target’s history..
23 Products across 6 aisles and 7 categories.
Go hard or go home.

Shopify and Etsy leaning into ChatGPT integration

Announcement from Harley on the ChatGPT Partnership.
Seems cool at the surface, but definitely opens up pandora’s box with questions and concerns.

Top 5 Hottest Sports Cards Heating Up

Somehow a Pokemon made the list lol.
The rest are moves with Week 4 of Football

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Until next time, stay melty, stay merry, and stay cheesy. 🧀✨

With Queso Love,
Team Online Queso