The Cheese #34 🧀 - BattlGames, Country Fried Steak, and small CACs.

We are in the middle of BattlGames.

We are in the middle of BattlGames and everything is going great!

I am typing this up as I ride shotgun on a quick trip to a firework store because we need more smoke bombs for tomorrow.

The BattlBox team has all stepped up to help execute what is clearly our best event yet. Words cannot express how much the team showing up and out like they have means to me. 

The food at the event has been glorious and carb loaded with my favorite meal so far being Thursday's dinner of mashed potatoes, creamed corn, and Country Fried Steak. Bone apple teeth! And yes, I had 2 pieces of the country fried steak!

On the member acquisition front, we rolled out some new scripts for our campaigns that leveraged AI voice and mainly User Generated Content and its performing at sustained CAC levels we have not seen since 2019 which is wild to comprehend (also wild to type). This seems to be a major unlock. We have decided to scale it which means quite the fire drill of purchase order adjustments taking our quantity levels up pretty significantly. 

On the Whatnot front, we have gone live several times from BattlGames and we are putting up pretty high revenue numbers which is great to see. Paving the way for a record September.

Let's get into the rest!

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Keep it cheesy and see you next time!

Cheddar Cheers,
Team Online Queso