The Cheese #3 🧀

2025 is moving quickly, I feel like I just wrote one of these lol.

The weekend birthday party for Johnny turning 1 went off with out an issues!

Tuesday was a fun fire drill on the BattlBox side. We have some Golden Ticket scratch offs that are going in all of the boxes that we are about to ship for our 120th box (10 year anniversary). Brandon decided to scratch one off for the video we are shooting about it. Well, scratching the scratch area coating completely took off the text with the prize underneath. After testing several more we realized that if you scratch at all aggressively, it removes the text underneath.

Obviously this is a problem and we had already placed the scratch-offs in a few thousand boxes.

The good news is that if you scratch it gently there are no issues. Other good news is each ticket has a unique code on it (that is visible) which identifies the card that we can crosscheck to see what the prize is underneath. We will let all customers know via an email and our monthly unboxing video to be “gentle” with their scratching.

Not the most ideal scenario but at least we have a plan.

We are making progress with our content double-down (more on that below) and are also starting to start our plan for live shopping.

BattlBox's 2025 Content Plan

One of BattlBox’s big initiatives in 2025 is to double down on our content output. The goal being to normalize CAC (maybe even lower it). I walk through my thought process after doing a deep dive into our 2024 data, enjoy! Check out the article here.

Brand Experience Breakdown Part 4: Little Spoon

The only brand experience breakdown where I did not have an issue lol. Great rundown but equally important reminder to not forget about ‘Suprise and Delighting’ your customers. Such a critical piece of a brand experience. Read the full article here.

OpenAI's New AI Agent Is Blowing Minds

OpenAI’s new AI Agent has been the talk of the internet lately (at least for those not obsessed about DeepSeek) . From memes to heated debates to serious discussions about its potential to reshape how we work and live, it has everyone’s attention. This post cuts through the noise and gets straight to the point, breaking down the key highlights you need to know. It even includes video clips showing the AI in action, from researching crypto to booking dinner reservations. If you’re curious about where AI is headed next, this one is worth your time.

Your Weekly Dose of Cheese is Now Complete! 🧀

If this week’s cheesy journey left you craving more, don’t keep it to yourself! Share the newsletter, and let your friends, and colleagues dive into the cheesy goodness with you.

Keep it cheesy and see you next time!

Cheddar Cheers,
Team Online Queso