The Cheese #22 🧀 - 3 Tips: Don’t go custom, lean into Omnichannel, and attend BattlGames

Cannot believe we are about to be halfway through 2025!

Let’s hit on some topics running through my mind!

Whatnot - The topic that is consuming the most time at the moment. This week is the first part of Phase 1 of scaling. We added a third Host to the mix this week. The host is Jace, Brandon’s son, which is pretty cool. He will be running 3 morning shows a week to start. At the end of next week, we will be adding in our 4th host, Joey. Joey has been doing some content for us recently, so excited to see him jump into the whatnot community.

With that being said, we are hiring for a Marketing Coordinator role if you know anyone interested: https://www.battlbox.com/pages/marketing-coordinator

Next up, membership acquisition. We launched a new intro offer (free survival case) with new sign ups. Still early, but it does NOT seem to have the same success that the Survival Bag had. Still some time left to know for sure, even if it falls a little short of the bag, it might be a great promotion.

BattlGames is less than 3 months away, and we are ready for it! Golden tickets will be going out soon and before we know it, we will be selecting the 10 contestants to compete for $25k. The event will take place in Savannah from September 10th to 13th. If you have interest in attending or if you want to know about being a sponsor, we still have slots. You can check out the Media Kit here: https://docs.google.com/presentation/d/1GJZFJpreFbsQydgepMy3M5aaR7asrWKG/edit?usp=sharing&ouid=114455362512406333458&rtpof=true&sd=true

Keto mode is staying strong. Weighed in this morning at 139, so down 3 pounds since last week. Still have not figured out the physical fitness component of my health plan, and until I do, I will remain in Keto mode.

Let’s get the rest of this!

Stop Wasting Time and Money on Custom Shopify Design

Chase Clymer stops by Online Queso with a strong argument on why you should NOT go custom on Shopify. Might ruffle some feathers with this one. Check out the article here.

Why Omnichannel Isn’t Optional Anymore, It’s Survival

The funniest guy on LinkedIn, Bryan MacDonald, does a great breakdown on why Omnichannel is the only option these days for brands to have success. Read the full article here.

eCom Hot or Not: Retail, Organic Growth, Live Shopping and Profits - Live from SubSummit 2025

Our ASOM Episode from LIVE on stage at SubSummit dropped yesterday. We play the classic HOT or NOT game with eCom topics if you want to check it out:

Your Weekly Dose of Cheese is Now Complete! 🧀

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Keep it cheesy and see you next time!

Cheddar Cheers,
Team Online Queso