The Cheese #21 🧀 - A bunch of knives, shoe scamming brands, and SubSummit

As you read this I am down at BattlBox HQ

A lot of travel seems to be coming to an end for a bit and I am happy. Of course, as you read this, I am down in Milledgeville (about 2.5 hours south of me) for a 6 hour Whatnot LIVE Show.

Last weekend we had Blade Show (the largest knife show in the world) in Atlanta. Spent some time there both Friday and Saturday and it was very productive (minus the horrible traffic).

On the BattlBox front, everything is firing on all cylnders. Amazon, TikTok, and Whatnot are humming along. This week we had Brandon and Austin both playing host on shows with Austin attempting our first morning show yesterday that went really well. Next week, we will be introducing a third host, and hopefully a fourth the week after that. Going to have to make some hires to support this growth. All good problems to have! On the Membership side of the business, we are launching a variation of the Survival Bag promo that got us wildly existing CACs a month ago. Hopefully it performs similar and we have a nice scaling opportunity. BattlGames is getting closer and closer and I am very excited about everything is shaping up!

Keto front, since SubSummit, I have behaved perfectly. Down to 142, which is NOT bad considering all of the falling off the bandwagon I had done these past few weeks. No plan on quitting the diet plan until I can add in a daily fitness plan (which I have been saying I would add in since March lol). 

Let’s get into it!

Inside SubSummit 2025: A Behind-the-Scenes Tour of the Biggest Subscription Event

Bryan and I walked the conference floor at SubSummit and gave our take on everything, with a guest appearance from Paul Chambers. Spoiler Alert: I went from never talking into the mic loudly enough to talking too loud. I am sorry, I guess our editors could not fix stupid. Grab your headphones and check out the behind-the-scenes tour here!

How I Almost Got Scammed by a “Too Good to Be True” Shoe Deal (And What You Should Watch Out For)

I was in the market for some new shoes after I was forced to buy a pair of Astras in Costa Rica. The rabbit hole I went into post trip was picked up by Instagram and I got served with ads from several brands. A great breakdown of how discount brands can overdo it and erode trust. Check the full article here.

Why Building the Wrong Partnerships Will Sabotage Your Success

Our good friend Debbie Pearce stops by the queso to talk about why building the wrong partnerships will sabotage your success. It’s a great read, check it out!

That’s a Wrap on This Week’s Flavor Explosion! 🧀

Savor the flavor? Let’s keep the cheesy love going! Forward this newsletter to a friend, colleague, or anyone who could use a little extra cheesiness in their life.

Catch you next week for more cheesy fun!

Melted Magic,
Team Online Queso