The Cheese #2 🧀

Happy Friday!

After a couple of weeks of travel (Miami for ASOM and a Weekend with Dad / SHOT Show in Vegas) I am back home, just in time for Johnny’s 1st birthday which is today!

Also, have 1 week left before I focus on eating better and some physical fitness! I will include my starting weight and include some of the focus for my journey of not being so fat lol.

Currently, a lot of my focus is on our current content creation process. Part of BattlBox’s secret sauce has been our amazing content. To normalize our customer acquisition cost (hopes of possibly lowering it, but at the worst keeping it the same), we are doubling down on our content output this year. Working with the content team on creating better processes, expectations, and accountability for everyone involved.

Let’s get into it!

Southeast Shipping Delays

Very rarely does Amazon fail at stuff. Their contractor-first model for delivery showed some weaknesses in efficiency when the southeast got hit with snow. I share my story as a consumer (in the lens of an operator). Check out the article here.

Why every brand should be on TikTok Shop

Everyone’s favorite TikTok Shop evangelist stopped by Online Queso to remind us all again that we need to be on TikTok Shop. It will be interesting to see how the TikTok Ban drama unfolds in the next 90 days with the Trump Administration. Read the full article here.

Holy Viral!

I’ve done quite a few posts about BAD SALES EMAILS, but last week’s took the cake with over 700k impressions. That is insanity for LinkedIn.

That’s a Wrap on This Week’s Cheesy Delight! 🧀

If you enjoyed this week’s scoop of cheesy goodness, why not spread the joy? Share this newsletter with your friends, colleagues, and anyone who appreciates a good dip.

Stay cheesy, and see you next week!

Warmest queso wishes,
Team Online Queso