The Cheese #19 🧀

We had an absolute blast in Costa Rica with our friends.

Ok, we had an absolute blast in Costa Rica with our friends (and Johnny’s first international trip). Last time we visited Grant and Rachel down there, they did not have kids and now they have 2 with a third on the way. Saw tons of animals, some waterfalls, some hot springs, went out in a boat, and had some amazing food that was loaded up with carbs lol.

Speaking of carbs and keto, I decided to weigh myself the night I got back and I managed to gain 9.2 pounds (weighed in at 153.7 lolz). Most of this was water weight which means most came right back off. At the time of this writing, I am back down to 146.6 (so only a little over a pound higher than pre-Costa Rica). Back in Keto mode since I got back, but I head to Dallas for SubSummit on Monday for a week full of more carbs. 

12 Shows in on Whatnot and we have generated a tad over $100k in revenue. Averaging $3,127 an hour over 32.17 hours. We just started a special program with them where they will help us scale over the next 90 days which is really exciting. It’s not a gimmie, they see the opportunity with us and definitely set some expectations on us going LIVE more hours than we currently are. Quickly realizing that this is easily a 7 figure channel and if scaled to its potential, is an 8 figure channel. Will be doing a deeper dive on learnings after 12 shows and how we can take this to the next level.

Back to SubSummit, really looking forward to seeing so many friends and peers next week in Dallas. It’s one of my favorite conferences and it’s because of the community vibe that the conference has created. Will be rolling 5 deep there including myself and will stay an extra day for some BattlBoxer Bonding which I am looking forward to as well.

Let’s get into the rest of this newsletter 🙂

How to Build a Media-Driven Brand in 2025!

The latest episode of CEO After Dark dropped with yours truly as a guest. Smaller podcast, I am always down to jump on a podcast regardless of size, especially when it comes recommended from someone I know that has done it. Plug in your headphones and check out the episode here!

5 Ways Tech Vendors and Brands Are Misusing AI

Friend of Online Queso, Stan Rosenberg, stops by to drop the 5 ways Tech Vendors and Brands are misusing AI. In typical Stan fashion, he also tells you how to fix your mistakes. Read the full article here.

10 wild example videos created by Google Veo 3

Saw this one and had to share. 10 wild example videos created by Google Veo 3. I am shocked at the quality and how realistic they have become. Catch all the videos here.

Your Weekly Dose of Cheese is Now Complete! 🧀

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We’ll be back next week with even more cheesy magic!

Warmest Queso Wishes,
Team Online Queso