The Cheese #18 🧀

It was a short week, kinda.

It was a short week, kinda. Put 12 hour days in the first half of the week as I left Thursday for Costa Rica. Colleen, Johnny, and I have some friends down here (they live in Tamarindo) so it should be a great time. 

AppLovin you ask? We are officially LIVE. Went live late Wednesday night so fingers are crossed that this can actually be a sustainable and scalable channel for us.

On the Meta front, we have actually maintained a $51 CAC now through the last 7 days. This is about half of our normal CAC for the platform. This is in platform CAC, not blended. We turned off the FREE SURVIVAL BAG promo and are launching a new promo at this point. Couple of reasons, but a main one is that we want to maintain the effectiveness of the campaign. In the past, running a campaign for too long makes it all around horrible. Ideally, we can have several high performing intro offer campaigns that we can alternate between. Hopefully this next one, 1 IN 10 SIGNS UPS GET THEIR BOX FOR FREE works as well as the survival bag. Will keep yall posted.

Whatnot is still going well as we pick up learnings. Through 25 hours of live shopping, we have an average hourly revenue rate of $3,070 and an average hourly profit rate of $1,376. Today we have Austin jumping in front of the camera for the first time on Whatnot. Very excited to see how he does as this will open us up to multiple hosts which means more hours of selling.

As you might have gathered, when I am away, I have no allegiance to Keto nor self-control with eating lol. When I left Wednesday night, I was at 145. Been a week at 145 so the carbs might be a good thing as I have clearly stalled out on the weight loss journey. If I had not been going on this trip, I would have likely carb loaded on Tuesday or Wednesday followed by some intermittent fasting and back to Keto. I have done this a couple of times in the last few months and it worked both times when I was stalled.

Tesla Optimus dancing!!

Looks like the Tesla Optimus has become more agile, showcasing some recent dance moves. Get the full scoop here.

Why Most Sales Outreach Fails: 7 Proven Ways to Make Your Message Irresistible

This week on Online Queso, we outline some common reasons most sales outreach fails, and some ways to stand out in the noise. Read the full article here.

🔥Good Sales Email Alert🔥

In case you missed it, I posted a GOOD SALES EMAIL on Monday if you want to check it out. I don’t get these very often so I try to highlight them. Catch all the details here.

That’s a Wrap on This Week’s Deliciously Cheesy Update! 🧀

If you are reading this far, I would like to call out that we are always looking for guest writers on Online Queso. We typically feature 1-2 articles a month from guests. Obviously there are some ground rules… you aren’t allowed to sell anything, you need to be providing value via a story or some tips and tricks. If you are interested, please shoot an email over to [email protected], and she can give you the full breakdown of the process.

Stay cheesy, and we’ll catch you next week with more!

Queso-Love,
Team Online Queso