The Cheese #10 🧀

Leaned into the carbs on Day 1 at the grocery store for the beach last weekend: Little Debbie, Doritos, Donuts, Reese’s, and Ice Cream Sandwiches. Very disappointing behavior. Anyway, 5 days back on Keto with 2 left before Vegas. March really shaking up as “maintaining the 20 pounds I lost in February” (I guess that's better than gaining at least).

The beach was fun. We stayed in Rosemary Beach which I had not previously never heard of. Google some photos, def not your standard Florida panhandle vibe.

Business updates on the TikTok front. March TikTok Shop Sales have already beaten last month which was our previous best month ever. And we have 10 days left which is exciting. Unfortunately, we are nowhere closer on figuring out the discrepancy in sales data between Shopify and TikTok. We are communicating with Silk (who is the integrator between the two) so optimistic we can figure it out.

On the advertising front for BattlBox, this is our first month of sticking to our 12% budget for marketing and we are seeing some challenges with membership growth. Might need to up the budget slightly to ensure we hit our numbers. The hope was the focus on the top of funnel (FlyRank, increased posting frequency, and other strategies) would alleviate the need to do this, but it does not seem we are there yet.

Headed to Shoptalk next week which I am really looking forward to. Will be great to see many of you that I have not seen in several months. We will be recording 5 episodes of ASOM while there (filming Monday night).

How to Be a Copycat Without Ruining Your Business

Looking to grow your business without copying blindly? Discover how to adopt successful strategies from others without losing your unique edge. Matthew Holman shows you how to turn “copycat” tactics into smart, strategic moves for your brand's growth. Read the full article here.

AI in Sales: The Great Divider, Not the Great Replacer

Curious about the impact of AI in sales? Explore how AI isn't replacing human salespeople but rather creating a divide between those who embrace it and those who don’t. Learn how to adapt to this shift and use AI as a tool to enhance your sales strategy, not a crutch to lean on. Check the full article here.

Scammers on Amazon and TikTok Shop are playing a whole different game.

Interesting post from yesterday calling out the marketplace scammers out there. Consumers on Amazon and TikTok Shop. To be fair, TikTok has 90% of these scammers, not Amazon. Get the full scoop here.

The Cheese is Served, and It’s Time to Share the Fun! 🧀

If you enjoyed this week’s cheesy goodness, why not share the love? Forward this newsletter to someone who could use a little extra cheese in their day.

Stay cheesy, and we’ll catch you next week with more!

Queso-Love,
Team Online Queso